Media

Media, "extensions of some human faculty – psychic or physical. (McLuhan, 26)

Mediums/Media- is a material or technology that is used as a means of communication. For example, when we use the term “social media” we are referring to the many mediums that allow society communicate with each other (Dennis, Baron. A Better Pencil, 2009). Medium is referring to one singular material or technology. For example, we use a pencil as a medium for our writing in English class. In contrast, Media is used to refer to more than one medium (Nordquist, Richard. Media, Medium, and Mediums: How to Choose the Right Word, 2019). I decided to lump these terms together in one so people can understand that they are used interchangeably to refer to singular (medium) and plural (media) means of communication.

The term news Media refers to the groups that communicate information and news to people. Most Americans get their information about government from the news media because it would be impossible to gather all the news themselves. Media outlets have responded to the increasing reliance of Americans on television and the Internet by making the news even more readily available to people. There are three main types of news media: print media, broadcast media, and the Internet.

The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. These publications are collectively known as the Print Media. Although print media readership has declined in the last few decades, many Americans still read a newspaper every day or a newsmagazine on a regular basis. The influence of print media is therefore significant. Regular readers of print media tend to be more likely to be politically active. Broadcast Media are news reports broadcast via radio and television. Television news is hugely important in the United States because more Americans get their news from television broadcasts than from any other source.

The Internet is slowly transforming the news media because more Americans are relying on online sources of news instead of traditional print and broadcast media. Americans surf the sites of more traditional media outlets, such as NBC and CNN, but also turn to unique online news sources such as weblogs. Websites can provide text, audio, and video information, all of the ways traditional media are transmitted. The web also allows for a more interactive approach by allowing people to personally tailor the news they receive via personalized web portals, newsgroups, podcasts, and RSS feeds. (www.sparknotes.com )

Electric media: movies, Telstar, flight. (McLuhan, 14) Media that uses electronics or electromechanical audience to access the content. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content.

“Electronic media refers to all means of sharing information, except the print media, such as radio, television, internet etc. It is media that can be shared on electronic devices for the audience viewing and can be broadcasted to the wider population. It is a powerful version of media that has visual appeal and is more convincing as people can listen to the radio, see live pictures of events on television, can view or read text or images on smart phones etc. Electronic media remains active 24x7. You can watch news channels any time of day to get news updates or can watch live programs or events on televisions, smart phones etc. “[1]

[1] Excerpt from https://www.javatpoint.com/print-media-vs-electronic-media