Blog

A blog is an online platform used to entertain, educate, or persuade an audience. Blogs allow users to document their ideas, emotions, experiences, and knowledge to share with the world. Blogs are informal digital writings that can reach a vast readership. In their origin, they were primarily used as published diaries; they were very personal and showcased the writer’s identity and interests. In contemporary society, blogs serve a different purpose to a variety of subjects. For example, most universities own a blog that is separate from their official web page. University blogs serve many purposes such as promoting internal organizations, informing readers of the university’s social calendar, or providing assistance to students for various subjects like writing or science. The design or presentation options for a blog are endless; this decision is influenced by the intended audience. For instance, a blog for health professionals is going to greatly differ in design, style, and diction compared to a blog written for culinary chefs.

Moreover, blogs have few limitations and several benefits for users. Caroline Forsey, Staff Writer for HubSpot, points out,” At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site.” In fact, blogs are often written in an informal conversational style. The informal tone allows for a greater chance at connecting with a wider audience. Furthermore, blogs paved the way for self-expression and created countless opportunities for a new category of jobs. Similar blog-like platforms such as Instagram are an excellent example of h0w people can create and engage a large following of readers based on informal blog posts. Dennis Baron adds, “blog posts are brief, typically a few paragraphs focused on a single theme, arranged in reverse chronological order, with the most recent appearing first; Blogs are updated regularly” (Baron, 165). Blogs have proven to be effective mediums for transferring and replicating information because of their multimodal nature.

Blogging is the act or actions involved with documenting ideas, feelings, experiences, or advice and publishing them for others to access this information across all forms of media. In their beginning in the early stages of 1990, blogs acted as personal publicized diaries until it came to be seen as a new form of effective communication. Nowadays blogs don’t early serve as personal websites, but they are used by companies and for several other purposes. Their uniqueness is “Weblog entries [are] short, usually containing links to the larger Web and appearing together on one long page” (Blood, 54), in comparison to journals or articles to be just concrete bodies of texts. Blogs have consistently risen in popularity throughout the years with “more than nine million currently active blogs, with some forty thousand new ones appearing every day” (Baron, 165). Structurally the defining features like mentioned above are “posts are brief, typically a few paragraphs focused on a single theme, arranged in reverse chronological order, with the most recent appearing first; Blogs are updated regularly” (Baron, 165). Blogs have proven to be effective mediums for transferring and replicating information because of their multimodal nature.